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Pitching Smarter Gaining the Media Coverage You Want. March 25, 2015. I recently listened in on a webinar hosted by Michael Smart, an independent communications trainer. Michael works with PR professionals to help them land media coverage. Here are his tips and tricks for successfully pitching the media. 1 Frame Boring Content. When creating your content try to get a link back to your clients homepage. This is the best way to get SEO from your site. 2 Apply the 8020 Principle to Your Media List.PARSED CONTENT
The site dwprblog.com has the following in the site, "Pitching Smarter Gaining the Media Coverage You Want." We noticed that the website also stated " I recently listened in on a webinar hosted by Michael Smart, an independent communications trainer." It also stated " Michael works with PR professionals to help them land media coverage. Here are his tips and tricks for successfully pitching the media. When creating your content try to get a link back to your clients homepage. This is the best way to get SEO from your site. 2 Apply the 8020 Principle to Your Media List."